27 Nov 2014
Five Important Tips Startups Need To Know
Blog Post 15.
Below You Will Find Five Important Tips Every Business Startup Should Know.
Heres five important tips for old business owners and new business startups. So please right all five down as you may forget them.
Advert lines bring you some of the worlds best business & marketing tips they try to hide from you.
Please remember designs speak louder than words.
When you’re out searching for good service providers to design your website or services that can help you grow your business in some shape or form then you should never settle for anything less than you deserve.
When the human mind sees bad designs the human mind will automatically say this is a bad service provider, so please remember the wrong service provider can crash your reputation and waist lots of your time.
As you know we get what we pay for in this world, so please never give the wrong impression to customers by trying to save money on service providers that deliver badly designed work. Please remember five new customers will always outweigh the extra cost for the professional design.
This Now Brings Me To Tip Number 2.
Some service providers will lie and try tell you what you need, when the fact is they only know how to take your money and lie to you.
The last thing you want to be doing when starting a business is going back to your designers every week to add new important things that you realised you needed from day one. This trick most of them try and play to take even more money from you because they know you will need to come back, so please don’t be tricked with this dirty trick.
This Now Brings Me to Tip Number 3.
Some service providers will give you all the talk telling you how social networks like Facebook and Twitter are important on websites, but the problem you may have here is easy, that’s all they probably know as they never spend time out to research new trends to help their customers. Most bad businesses only want your money to go and party with, good businesses will spend money they make on more knowledge to help their customers get the best results.
We all know social buttons are important so don’t let bad service providers trick you with this tip as it’s probably the only tip they know, so never pay premium prices for unprofessional services.
This Now Brings Me To Tip Number 4.
This simple tip could be the difference from your success or failure.
Always pick service providers that specialise in your line of business.
Using specialists that spend many years and tens of thousands of pounds on research should get you the best results for your goals. So please don’t waist invaluable time and money for bad results from bad service providers, professional services can deliver the right results from day one.
If you’ve used a bad service provider in the past then don’t worry about this, the saying we use around here is this, if you’re not failing then you’re not making progress. You should always look at mistakes in a positive way.
No one wants to lose money because of bad service providers that lie, so if you find yourself using a bad service provider then don’t worry about this. It’s always better to lose 100 pounds today than one thousand pounds next week, just leave them service providers and move on to someone that will work with you not away from you.
This Now Brings Me To Tip Number 5.
Speed and first impression on your website count.The last thing you want to do is pay for good traffic that don’t convert into calls or sales.
If your website runs slow or looks unprofessional then users may never come back to you. You worked hard for your money so never let bad service providers enjoy it, they won’t only party your money away but they will crash your online reputation on your expense.
Please get your website design and speed right from day one. The hosting providers we recommend can be found in the 200 tips from the worlds best.
Our team at advert lines would love to join you on your new journey to success, so please be apart of our team today so we can show you how a little knowledge can make you stand out from the crowd, we don’t charge you for our tips so that’s one cost you’ve already saved on, advert lines spend years researching new tips and tricks so we can deliver our fans some of the worlds best trends completely free.
Below this post you should see our subscribe box that will give you access to a page we built with 200 of the best business & marketing tips that will help you stand out from the crowd today.
The 200 tips will not only save you time and money, but they will also help you avoid some of the big problems you may face on your new journey. We’ve been here before so we know some of the best tricks to look out for.
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Before I end this post I would like you to remember two life quotes. “A frog down a well only see that peace of the sky”. And my second quote is even better. “People who avoid failure avoid success”. Please remember them two quotes on your journey to success.
I’m afraid that’s all I have time for in this post guys, so please let us know what you think of the 200 tips you’re about to access.
Thank you for reading and I’ll talk to you soon.
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25 Nov 2014
06 Nov 2014
How To Build Email Lists For Free !
Blog Post 14.
What Business Owners And Marketers Need To Know About Email Lists.
In this blog post I’m going to talk about email lists and give you some clever tips and tricks to take away.
Customer emails are key in almost any business, the more you have the better. Emails can be used for lots of reasons so I’ll roll some ideas from the side of my brain that holds the secrets.
Emails are business’s best friend, unlike a Facebook post you don’t have to pay to send your email list a promotion or tips e.c.t. What you want to send your fans are completely up to you, but please factor in sales after sales will not impress people, so please mix things up so the user don’t get annoyed.
Before you get stuck in to building an email list you need to ask yourself why who and what. Why do you need it ? Who is your target market, and what value can you offer them.
Some businesses can achieve lists with little time and no money, but other businesses will have to pay a price, how much you pay depends on what business you got and how you set out to build your email list. Advert lines are lucky as we don’t have to pay for emails as people will happily subscribe to receive £7500 of free business and marketing tips as its what we call value on a larger scale.
The time and money our tips will save people is priceless as time is something we can’t get back and first impression counts.
They say on average a good email is worth around five pounds, and why I say a good email is this. Why would you want emails from people who’ll never even buy from your business ? Small example here for you. If you’re a builder in the UK why would you want all your emails from overseas chocolate makers, it’s a complete waste of time. But having 5000 emails from UK property investors is going to get you a better return for your investment, but you already knew that I’m guessing.
Now you need to ask yourself how do I get an email list ? It’s not easy building email lists, but you do have a better chance by giving something away for free. As you know I give 200 free tips from the worlds best that makes my email list that little bit easier to build for no cost.
The last thing you want to do is spend money on things you can get for free, or low cost with a little creativity.
Read this tip and see how doing a little research from the back of your mind can save you money.
I see some business’s giving away free gifts when a shopper buys something when really speaking they should give a small paper slip and say something like, to receive your free phone cover visit our website, this gives you the chance to grab the shoppers email, and this next step of the funnel comes down to research as each step has a process.
If you read my blog tips and the 200 free tips you can access from my homepage they should help you a little on this and get your mind thinking in the right direction.
When a user visits your website you need to have your funnel ready for your goals to work, a funnel is the path you want the user to take to hit the goals you want to achieve. You need to remember your website is your system and it should work for you and not with you to save you time, and if this part is done correctly it’ll give you more freedom to enjoy life.
Let’s be honest here, you don’t want to regret spending your life online when looking back on your life, you need to spend some time building your system then let it work for you, if you read my blog posts you’ll see some handy apps developers created to save us time and give us the freedom we deserve instead of getting sucked in by useless videos that give no value to our life. It’s cute to watch cat videos but let’s be honest it’s not going to help your future. As I would say to people, we all get the choice to say yes or no and it’s down to you to decide how your going to spend your time, will you spend more time reading Facebook posts ? Or will you spend more time reading Google posts ?
Facebook post are trends that are almost useless to people like myself, but at the same time business owners and marketers can use them Facebook trends to your advantage by seeing what works and what don’t so you can apply it to your own business as you will see some clever and creative ideas showing up.
Time management is very important in any business so please don’t spend all your life on social media looking at junk. Spend more time reading articles that’ll benefit you to build your business and email list.
Social media plays different parts in each business, some businesses use it for customer service, and some use it for advertising, and some business mix and match things to fit the users needs, so you need to identify what social media platforms can do to benefit your business online and what needs to be applied to each one to benefit your customer and your business.
If you can’t think of a way to get emails for free you’ll need to think outside the box to get good emails for low cost, so here’s just one quick example.
Let’s say you sell pizzas and I’m going to work on five pounds for example here for each email, now have a think about how will you bring this five pound cost down ? Well you have lots of ways but I recommend testing different things and working the cost out before you even spend lots of money on this as the last thing you want is 20,000 pizza cutters customers don’t want. You can always set up a deal with the factory makers and only buy when you need them instead of buying 20,000 and risking your business profits, or you can just buy plain branded pizza cutters that are no extra cost to the factory maker and arrange to buy them in bulk cheaper for 20p not 40p, this comes down to negotiation skills and research so you better have someone good on your team as they’ll know how to walk all over you when it comes to money.
Some people will want to put branded logos on them that will cost them more money, but why spend more money on having your brand logo printed on the pizza cutter when you already got the email which let’s you send offers with your logo in ? If you can negotiate and get it printed for a low cost then I recommend it, but it amazes me why people spend money on something they may not of needed in the first place, I don’t sell pizzas so I wouldn’t know what works but I know what I would do when aiming to get emails for free gifts, I would promote my offer for one month with plain pizza cutters, then the next month I would try with branded, or if you’re really wise you could put 2,000 pizza boxes with the free branded pizza cutter design on the box in one location, and you can put 2,000 plain pizza cutters on the box in another location, this saves you time and let’s you work out what pizza cutters worked best on the box or did they both perform the same. So if you got 100 people from both locations then why have branded logo pizza cutters if they both give the same return, but don’t stop here as you may want to do more testing, small example, the branded pizza cutter email list may all be customers that open your emails more than the non branded, and the branded email list might use your discount vouchers you send them more than the non branded email list. So the small investment of printed logos may pay a better return.
You have even more options to try get emails. When you give away a free pizza cutter with every pizza box like I just explained you should do this by getting the customer to go online to redeem it from the system you’ve put in place, and another small tip here from my clever side of the brain is easy, have codes inside the box so customers must buy a pizza before they can receive the free gift, or you can even try using two pizza codes so the customer must buy two pizzas before they receive the free gift so you make more profits. You can even try something like enter the code inside online for the chance to win a years supply of pizzas, this option will save you lots of money as you don’t have to buy any products to receive the email, and the best part about this advertising is the time and posting costs saved will give your team more time to work on other things as the system will do all the work for you as it’s the customers that spent the time entering the codes on your website.
Please remember by having codes inside the box won’t just make you extra money, but it’ll save you from getting junk emails that are useless to you, the last thing you want is everyone visiting your website because of some ad they seen letting anyone who asks can have a pizza cutter, you need to make them buy one first so all emails you get are good emails from fans of your brands not tyre kickers.
Some brands will even make users collect six or ten codes for a free gift, but this could quickly lose you paying customers with a number this high as some may only buy your pizzas three or five times a year, so this way of doing it may have just lost you that email you needed if your promotion runs out before they buy the last box.
Emails are also key for your social media, this step gets even better.
Did you know Facebook let’s you upload your email list and only target Facebook users who use that email ? This only works if the email you receive is the same email the customer uses for Facebook. This now let’s you get a better return for loyal fans as this tailored advertising will make them Facebook users feel more attached to your fan page as they already feel apart of your brand.
If the users don’t use that email for social media you can always send them that all important email asking them kindly to connect with you on Facebook or Twitter.
Please remember by putting a link to your fan-page in emails you send out will get you a better return as we humans don’t like things that take much time away and having the link in view will tell the mind it’s an easy process.
You can try using words like check what we did with this pizza then have the link take them to a fun post you created then end the fun post with a strong call to action like, please share, or please share and make someones day. You have lots of ways to do this so please test and see what works for you and your brand and try keep ads natural so fans don’t feel pressured.
Please remember that some of your emails might not link into Facebook as they might not use that email, so kindly ask customers in the emails with amazing offers you send out to connect with you on your social networks, this gives you a second chance to grab a new fan that can view your cool posts. I won’t go to deep into this as we can be here all day talking about facts that fit each step of the process.
If you’re interested to know and find out more amazing tips to fit into parts of the process then please read the rest of my blog posts and access my 200 tips worth £7500 to help get you started so you can leave some of your competitors behind.
Now you know some cool tips tricks and ideas for building your email lists I hope you start applying your funnel and building that system that works for you and your long term business goals.
If you have any amazing tips you’d like to add to this subject please feel free to post it in the comment box below.
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02 Oct 2014
11 Free Marketing Tips – Every Business Should Know. Blog Post 13.
How to play the game of social media.
Are you a business owner or a new social media marketer ? If yes then you’ve landed in a good place. Advert lines try to bring you some of the worlds best social media tips and tricks for free.
In this blog post I’m going to talk about social media for small businesses, and how to play it better.
Social media is a two way game, people don’t retweet information for the fun of it unless you ask them or you play the game first or have useful information.
When you first start out online you will probably find yourself lost in the game, but please don’t worry about this as this will take little effort to fix after you take away some of the worlds top tips and tricks below.
Getting your first load of fans ain’t going to be easy, but this is one of the first steps that you need to do.
After you get your first load of fans on your social media channels you will need to know how to keep them as fans as they will have little belief in your page at first.
At first your fans will probably be at that stage when they want to know what your business is all about, and what can you do to help or keep them entertained. And if you play this part of the game wrong then say goodbye to them as they’ll leave just as quick as they followed.
Don’t worry about the goodbye bit just yet because I have some clever little tricks all over my blog to stop this from happening, and after you finish reading this post I highly recommend you subscribe on our homepage to see our secret page with over 200 top business and marketing tips from the worlds best.
Our 200 tips will help you kick start your goals. We done all the hard work so you can sit back and enjoy the easy ride from the comfort of your device. It’s that easy.
When it comes to social media or business you need to remember some of the tips I’ve listed in this post, so please take note as you will forget tips as easy as you read.
Social media has different types of users. You get helpful users who will help you achieve your social media goals with little work, you get the medium users that take part in only what they like, and you will get the rest we call the big boys that know how to play the game just as good as you. But don’t worry about the big boys as I’m going to help you play it just like them if not better. Remember they’re just people like me and you so don’t let any of them scare you.
It’s a little known fact that most social media researchers like myself know asking in a tweet or asking a user for a retweet gets a higher engagement for the same amount of work as a normal update, but it’s crazy how many big and small businesses don’t do this. It’s a little fact lots of big business’s don’t do a lot of things they should, but instead they choose to pour good money and time down the sink.
Small easy tip for retweets. Try and only use the words ( Please Retweet ) Try to not use only the letters ( R.T ). It’s ok to use letters but every little helps.
Using the words not just letters gets you more bang for your buck. Research shows this plays a better role for higher engagement.
I also think it’s a good idea to end your social shares and blogs e.c.t with only one “CTA”. A CTA is known as a “Call To Action”. This lets you get the best results for the goal you’re aiming for.
It’s also a known fact that photos and posts with links get more shares and likes than updates with text. But you can go one better here. Use a photo with text overlay. Tip for posting photos on Facebook. If you post photos on Facebook try only use text that takes up 20% of the photo. If you ever want to boost your photo then Facebook will not approve any photos with more than 20% text in photos.
Did you know some users will like share and retweet information just because of the good headline. They’ll never even click or read the text in that link.
This tip is a fact because I’ve had people in the past share my stuff and never read what’s inside the link, you’ll also find users share or like for many other reasons.
1. They like to spam you for free promotion. This is the user that never clicks your link.
2. They feel like the headline is fit for their fans to read. Helpful people.
3. They want to come back to it later. Busy people. Probably need time management apps.
4. They like what you posted and would like to see more.
5. Because you re-tweeted or shared that users post before so they feel like they owe you one back. This is how I started out and it do work wonders.
Please remember some users will save links then forget and never read it, so It’s a good idea to repost it to re-engage new and old fans and give them old users who forgot a quick reminder.
Try to use different headlines when posting old content so it don’t feel old. Please don’t forget to test what headlines works best with your fans.
If the information you post is something like a this week only offer, then you may want to post it more often. But please remember not to hit people with sales after sales as this will soon make them leave for good. Top tip. Use the 80/20 rule. 80% fun 20% sales when posting.
Try make your advertising fun not spammy so users think it’s natural.
Keeping it natural is my number one tip for every business, so please take note of this as you need to keep this at the top of your list.
When posting new content it’s a good idea to make it a process not a quick update.
Take your time to find or design your own photo with some small text overlay that helps get the users attention quicker in the feed.
Most people just scroll down the feed and stops at what gets the attention. So make this stop your page.
When a user stops on your post they’ll be quickly scanning your content to see if it’s of any value, so try use buzz words and catchy photos, also you should keep the text as short as you can.
Try to keep links 20% or 90% down the post. I recommend 20% if you’re posting a photo as people can see the link right away without clicking more info, or scrolling down. People are lazy and don’t like time consuming things. Take note of this tip as people forget this often.
It’s also a good idea to put the link at the end too. This gives you a second chance to win that user over and at the same time it saves the user scrolling back up to the top because it saves time.
The big aim for every business is to get the users attention, so try to win them over with the photo with small text overlay, after you get the attention let your amazing text and headline do its job.
Try not to have two call to actions and confuse the user, and make sure the page they land on has a purpose and a direction clearly in view.
If you think popups are cool then think again. I Look at lots of sites and ones that quickly show me popups with advertising tells me it’s unprofessional, now they’ve lost me forever. I ain’t saying pop-ups are a waste of time because they do convert higher for some users. The trick is to have pop-ups that comes up after they scroll down 60% of the page, or after about a minute so the user don’t feel pressured.
Spam ads are a pain. But giving value in your popups are cool. A ad like get 200 free tips here is ok as your giving value, but them buy it now is not value as the user don’t know if they can trust you right now. Your site should be a funnel.
I’ll give you a small example. When I finish my blog posts you’ll see I end with click here or get 200 free tips. This is my call to action and a clever user will know this link is high value, and the time It took to pull together 200 tips from the best took a long time to research, but the other users that just chuck time away will never enter to my secret page and see the 200 high value tips behind it, and that user will never benefit from them. But that’s ok as they’ll just keep doing that time after time and get to the destination years later than the smarter user that takes action to win more space in little time.
A clever user knows to learn from other people’s mistakes and use the free extra time to enjoy life and explode the business faster.
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24 Jul 2014
7 Must Know Social Media Marketing Tips – Blog Post 12
1. Protect your online reputation – reply back to everyone’s comments.
2. Tell people before you do something. E.g. Hey guys – tomorrow we’ll be giving one lucky winner the chance to win an iPad.
3. Negative feedback is good feedback. It lets you change things in and around your business.
4. People use Social media because they want to be heard. Asking them questions will get them talking, this now gives them and yourself what you want.
5. Recycle your most successful posts to re-engage fans.
6. Copy and paste old posts, then modify it with new words.
7. Investing in posts that already have a high engagement rate is more likely to give you the best return for your money.
Hope You Enjoy Them
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24 Jun 2014
How To Get More Engagement On Twitter - Blog Post 11.
1. Use Hashtags.
1.1. Hashtags get more engagement.
1.2. Hashtags will get you more brand awareness.
1.3. Hashtags get around 21% more engagement if you only use two.
1.4. Hashtags get around 17% less engagement if you use more than two.
2 Use Photos.
2.1. Photos get more engagement than tweets with just text.
2.2. Photos catch people’s attention quicker in feeds. You don’t want them to miss something good.
2.3. Photos help you get more brand awareness in your feed.
2.4. Watermark your social media photos with your logo or website name.
2.5. Use a quote when acceptable when posting photos – you catch people’s attention for longer.
Tweets with photos get 2x more engagement.
3. Use Links.
3.1. This may surprise you but you’re around 86% more likely to get a retweet if you use a link.
3.2. When posting links try keep the link 25% or 90% of the way down the text.
3.3. When posting photos and a link at the same time, try keep the URL link and photo link away from each other.
3.4. If links are to close the user may click the wrong link if that user is using a smartphone. If they press the wrong link twice they’ll soon dart off.
3.5 When posting a photo on twitter try use a headline letting the viewer know it’s a photo. E.g, look at this amazing photo of 1 million pennies. This now tells the user it’s a photo.
I thought I’d let you know what 1 Million Pennies look like.
Hope You Enjoy Them.0 Comments Continue reading
20 Jun 2014
14 Video Marketing Tips – You Need To Know – Blog post 10.
1. Make it catchy.
Try use a catchy thumbnail on your videos. A video thumbnail is the image someone views first before the video plays.
2. Use text overlay.
When doing thumbnails for videos you should try and use images with some text next to it.
Bonus tip. Try keep the text on the right and the image on the left.
3. Look on YouTube.
Every thumbnail is different so please do some research on YouTube to see what the top marketers are using to get a good idea as marketing do change. Small tip. People will watch bad video with good audio, but they won’t watch good videos with bad audio.
4. Keep them short.
You should really be aiming to keep your videos short, around 30 to 60 seconds long, this advice can change depending on what you’re explaining in them videos. E.g below for you.
For example. If you’re explaining tips in your videos, then I find it’s better to try keep the videos short, clear and simple for your viewers.
People don’t like to stay on videos that drag on as the mind will start to lose focus.
Bonus tip. People love hard simple advice. And they love it even more if the advice is something they can apply the same hour or day.
5. Make People Feel Good.
Make videos that make people feel good. Let’s say your video was a funny video, for example comedy, then people tend to watch them longer as they feel good when laughing. Now you’ll have a better chance of keeping the viewers watching your videos, and even better if they want to share it.
6. Test What Works For You.
Let’s say you was doing a funny pet video, then I think you should be keeping them videos about 0:30 seconds to 1:20 seconds long. But I have seen some quick 5 to 10 second videos of animals making funny noises go viral. Please test what length of videos work best with your viewers.
7. Get Rewarded.
If you want Google to reward you, then I recommend longer videos. Google love sites people stay on longer, so longer videos and amazing information with keywords people like to read and watch will help do just that for you.
8. The challenge.
Using long videos to keep people around might be more of a challenge you may think right ? We all know people don’t like to watch things that take much time away from them, so the tip below is easy and should give you some direction.
Ten 20 second clips of funny animals is better than a long boring video that just shows 3:20 seconds of the same dog doing the same thing.
Long videos like this will quickly make the viewer get bored, and the chances of that viewer clicking off after the dog jumps on and off the bed 30 times is high as it’s something we’ve all seen before. Videos like this are nothing new to us, and Google will know your videos are like this as videos are tracked.
Now you know the splitting things up trick for having longer videos people are likely to hang around and watch.
It’s so easy when you know the way marketing works. I think knowing how marketing works Is what makes it so exciting when working on marketing and getting your business in front of people.
9. Catchy video headlines.
Please don’t forget to use short catchy headlines like, “10 ways animals make us laugh”. Or “10 funny animals caught on camera”.
You can use what you like but this is just to get you started. Try keep headlines under 6 words.
10. Make videos exciting for your viewers.
Videos that flick from image to image work amazing as people like to see real things. Nice houses and fancy beach clubs gives viewers a high buzz.
You get a high buzz if it’s more of an action video, red bull get 100% marks for this sort of advertising as that’s the sort of buzz you’re looking for in videos as people feel excited. I’ll admit i’m one of them people. I watch every red bull video until the end.
11. Viral videos
Viral videos usually go viral because people haven’t seen what’s in the video before. Small example. Dogs walk on four legs, so when you see a dog pop up and start walking on two legs or ride a bike then it’s kind of funny as it’s something we’ve never seen before, and it’s something we didn’t suspect to see.
If we see things we’ve never seen before then we’re more likely to share something like this as we know others are likely to like it.
People don’t share anything for the fun of it. People like to share videos of cool things because it’s cool, but one of the big reasons people like to share things with friends is because the human mind likes to let people know they seen it first. It’s a big headed thing we all got inside us, people just don’t know it. You do now.
If your videos can make people feel like they want to share it then your videos got more chance of going viral or getting a high reach of views.
12 Google Is Like One Big University.
As you now know Google like websites that users stay on longer, and I can only guess why.
My guess is probably right or close to the right answer. Google is like one big university, so people search Google for how to problems to educate themselves, and if your information is what the user is looking for then you got more chance of keeping them on your site.
Google knows almost everything, and like I said in a past post they know how long people are staying and looking at things.
When Google see that people are staying on your page for a long time, they know it’s probably a good site with the right information. Now you got more chance of getting ranked higher. Please note this ain’t the only way to get ranked higher, this blog post is just to help you get that little bit more from video marketing.
13. Let them know.
If you’re posting lots of videos – don’t forget to use things like.
[ 1 of 2 ]
[ Part one of two ]
[ Video 6 - marketing tips ]
Letting the viewer know you have more videos with this easy trick will get a higher click rate as the user now wants to see more videos if you have good information in them videos.
14. Give value.
People won’t look at your videos if you don’t give value. You’ll just annoy the hell out of them and make them leave your website. You may think talking about yourself in all your videos is probably the right thing right ? My tips is easy. It’s not the right thing to do.
I see lots of people in videos talking so much rubbish the office bin gets jealous, so don’t be tricked into passing your email over to them people who give no value to you in videos. All they want is your email address to spam you with 10 emails a day of rubbish you don’t want to buy. If you don’t take this advice then let’s just say i did warn you.
Hope You Enjoy Them.
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13 Jun 2014
10 Small Business And Marketing Tips – Blog Post 9.
1. Plan your weekly social media posts. This saves time to do other things later.
2. As you know weekly facts for social media work wonders , write 52 down before you commit to it – this can be a fun job for yourself or staff to get them working together as a team around the business.
3. Weekly meetings before work, get your staff to talk about things they did or learnt over the weekend.
4. Always be nice to people. This could cost you your business.
5. Don’t be scared to ask questions to people on social media. They might not have nothing to tweet about, so you’ll be helping them out.
6. When selling something your business offers, you got to find out peoples pain.
Give them a solution.
Give them a time it’ll be completed by.
Do it in a remarkable way.
Charge a flat fee.
Validation must be there at all times, if it’s not it’ll be harder to sell.
7. Be like the news in your social media headlines. Try and tell the story in 3-5 words only.
8. Be careful about what statuses you like on Facebook or Twitter. People see this.
9. Set mile stones for your business, then use it for your P.R and social media walls to let everyone know what your business have achieved.
10. Make your milestones memorable. Mile stones can be something simple like – telling people that your business has a new employee. Please use a photo of them if they don’t mind. A milestone can be getting 1000 new likes on your social media fan page effectively letting people know your business is doing well.
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10 Jun 2014
Free Amazing Apps For Your Business. Blog Post 8.
Below are four must have apps to save you time – followed by a secret bonus tip.
Time is the thing we can’t get back, lets admit it we’ve all been here, social media can sometimes take hours of your day without you even knowing it – so below are some amazing must have apps to help you get over this problem.
If you’re new to social media and have a business, you may find yourself doing things wrong, we’ve all been here, so don’t worry it’s cool, I’ve even seen the big boys mess things up from time to time, but that’s business for you, it’s all about learning from mistakes, so If you’re new to business and come across a problem, please don’t give up here. Giving up because of a mistake that follows with a problem is like slashing the other three tyres because you’ve got a flat. All you need to do is fix the problem and move on.
One of the best features they offer for free on HootSuite is “time scheduling”. This feature is so cool because when you’re sleeping you can have social media posts going out to your fans at the time you set them.
If for some reason you have to go out for a meeting or lunch, the one thing you should never do is check your social media activity when your around people – trust me, this’ll upset people, the last thing you want to do is make them feel boring. It’s as rude as a police officer giving you a parking ticket for driving to slow. Please… Just don’t do it.
Now you never have to worry about being rude as all you do is set the posts or tweets to go out every hour and check back later when your free.
JustUnFollow is a must have app – the name says what’s on the tin.
This app is so cool it should be ice. This app will help you keep your followers on track as it lets you see who’ve unfollowed you with just one click. Now you don’t have to spend hours searching down your list to see what followers unfollowed you.
Is so easy even I can do it, just one click and your off. The app will also show you all the users that are inactive, and next the the user that’s inactive or unfollowed you will be a big button saying unfollow user. Removing them now lets you follow more active users.
JustUnFollow is really cool – they’ve even got an amazing team that will answer any problems for you quickly, I find it’s best to ask them on twitter.
I doubt you’ll ever have any problems with the JustUnFollow app as it’s all on one small page. If you know the number layout on your phone, then you’ll see this app is just as easy to use as knowing 0 to 9 on your phone.
Pixla is the app I use now for making my amazing cool quotes – one of my best quotes was, did you know tomorrow is a gift. This quote was a hit, feel free to take the image off my wall and use it for your own wall, or you can use the pixla app to make your own.
Killer tip here for you – keep quotes short. Short quotes get the most retweets. People online like to flick from one thing to another without any delay, and I’ll admit I’m just like them. If a website don’t load in under ten seconds then they’ve lost me forever.
We’ve all did it, fall in love with a quote that has lots of words, but believe me users don’t read them as they feel like it’s going to take them forever to read. Small tip, use different colours and sizes to break the text down. The mind can take it in faster.
If you do need to do a long quote I can give you a tip – use a really catchy headline like “Did You Know”, or “This Will Change Your Day”.
You can put what you like on quotes, but never lie to your viewers by using headlines that draw attention and never give value, trust me, they’ll soon unfollow you.
Buffer is one of my top apps – every post you send to Facebook or twitter e.c.t using the buffer app gets saved for later in a nice easy list so you don’t have to type it over and over. It’s all automated by buffer so you don’t need to change any confusing settings.
This app is also really handy for when you need to promote your best business post to your new followers, so I highly recommend business’s to post tweets from the buffer app so you can easily find and use the best tweets next time you need to repost something to new followers.
When you need to get old news out just go to your list of past posts and hit the buffer option next to the post you want to repost. I recommend not posting what you like, post what your followers like. It’s easy to see what they like most as buffer shows you the best post with the highest engagement. When buffer shows a posts that has five or more retweets, work more on posts like this so you get even more engagement. E.g if cat quotes get five retweets and dog quotes get two, concentrate on the cat quotes – for people who don’t know what quotes are, quotes are images with small text over.
Another two good features they offer Inside the buffer scheduling list is an option to “change the times” you want them posts to go out. This helps your post get maximum exposure.
The other feature they offer next to the post is “move to top”. You can move the best post to the top for maximum exposure. So for example, if a post I’ve set to go out at 7pm Is more likely to get more engagement or views at 5pm, I can just tap the move to top option at 4pm after a meeting so it goes out for 4.55pm ready for the 5pm boom. Remember, when people finish work they’re more and likely going to pop over to the social media to find out what’s occurring today.
Remember, please track and make notes of your tweets so you can find out the best times your users are online, this now helps you get the exposure you need.
Please try them all and see what works for you. I’d love it if you can let me know by commenting below what your best apps are as that’s just the cool thing I love with social media, “we’re all different”. One post that works with twitter followers might not go down as well with Facebook fans.
If you know of any top dog free apps that small businesses can use, please let us know about them by commenting below.
Bonus tip – don’t ask questions in scheduled tweets when you’re sleeping – users don’t like to wait 9 hours for a reply. You need to keep your reputation up.
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28 May 2014
10 Must Know Business Tips – Blog Post 7
1. Train your staff.
Train your staff, clients and colleagues to ask for referrals, some people forget how important this is.
2. PPR – Pay Per Referral
Remember people don’t work for nothing, asking for referrals is easier if you offer them a percentage for each referral someone sends your way, It’s like having free staff.
3. Offer staff a percentage.
You can even offer your staff a percentage for the referrals they get you out side work, your staff will probably work smarter if they know they get a percentage for every successful sale they bring your business, trust me when I say people work smarter, I was a cab driver for four years, so I did lots of my own research.
Think about this – if you was offered two secure jobs, one at £10 an hour, and the second was still £10 an hour and you get 20% for each sale you make, what will keep you more motivated to work smarter and harder without being asked ? Job two right.
We all know option two will win most of the time, or probably every time. So if you think your business could benefit from this, why not give it a try for three months if you can afford it and see how your sales turn out.
4. Give them the option.
Let’s say you give your staff 20% from a £200 sale they make, so now they make a extra £40 right, now give your staff the option to give away 50% of the 20% they make, but only if they ever need and want to.
Why you may ask ?
This trick can sometimes help win over new customers who really want your product or service, but may only have £180 for your £200 product e.c.t, now your staff can lower the price for them so they still get the sale.
Think about this, would you really want a deal to slip away because of £20 ? I know I wouldn’t if I new someone can offer them a better deal tomorrow that could save them £25.
5. Offer a guarantee.
If you can’t afford to drop the price, try offer a free guarantee for your product worth the amount you think it’s worth, for e.g, three months extra worth £70, this will help keep your competitors away too, if they’re cheaper by £5 some people would rather pay them, but if you offer a good deal some people would rather pay you the extra £5 for what I would call value, three months extra for £5 is a low risk for you if you offer a quality product or service.
Your price might be £5 more than joe blogs who can offer it for £195, but people buy value. It’s like buying a new 20k car with three years warranty, and getting three months extra warranty for £5, I know i would pay it.
If you don’t like the risk of a three month guarantee, you can always offer a pay later option, but myself I don’t recommend customer debt, as debt is stress, or you can just keep your fingers crossed and hope they pay you because legal costs can run higher than £10 or £20, and sometimes it’s not worth taking legal action for such a little amount of money unless you have qualified in house team to keep costs down. You can always pass the debt on – but personally I think this sort of work is wrong, you hear about £20 bills costing people hundreds of pounds, and the stress this can bring people who can’t afford it is not very nice for them, I’m telling you this as you have the right to know and I’m trying to teach everything I know to new business owners.
6. Payment options.
Establish a credit card payment option for clients, I even recommend PayPal as some customers would rather this option, the sound of handing over bank details online can sometimes be a high risk if you land in the wrong place. PayPal will help you win over some of the customers who want something you offer but will only use PayPal because they feel it’s safer.
7. Give discounts.
Give regular clients a discount to show your appreciation, It’s a lot like Coffee shops loyalty cards. Buy six and get the seventh free.
8. Thank people.
Take five or ten minutes out of a day to thank some clients.
Sending a email to say thank you ain’t as touching as a phone call or a thank you card.
Most people still pick email as it’s time and cost saving.
Myself I think you should make it memorable, or you can even pay staff to call customers and get them to say the owner has asked me to call you to say thank you for your loyalty, this way gives you freedom to work on bigger jobs, the saying you may know is “pay other people for jobs that don’t make you money”. This is so correct, but my advice is easy, don’t treat customers this way. Or you can say it in a video and show you do take time away to thank your customers.
9. Get them out.
Business cards aren’t working for you if they’re in the box.
Give them out and pass prospects two business cards each time, one to keep and one to pass along. This comes down to your training.
You got to train yourself and staff to ask for referrals. Like I said at the beginning of this post people don’t work for nothing, so make it easier by offering that percentage.
10. Don’t forget the buzz words.
For e.g. If I said – hey, we get lots of work from referrals – here’s two business cards we would really like it if you could help us. This ain’t very exciting.
But if I said, hey did you know we pay 20% for every referral someone sends us ? Wow, It’s like owning 20% of this business for free. This is a lot more exciting. You can use any words you feel like, mine are like this because it’s the way I like to get the message across.
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